Bar reviews advertising and marketing rules
“A Bar committee is planning to complete a Supreme Court-ordered review of Bar advertising and marketing rules and policies in the coming year.
Board of Governors member Carl Schwait told the board last month the Board Review Committee on Professional Ethics, which he chairs, plans to finish studying ad-related rules by the board’s May meeting.
He also updated the board on a pending federal lawsuit challenging Bar advertising rules, following a ruling by the 11th U.S. Circuit Court of Appeals in June.
The Florida Supreme Court in a December 2007 ruling on advertising rules ordered the Bar to undertake a further study that encompassed both advertising and marketing. The court said the Bar should be guided by comments filed in the ad case by Tampa attorney Bill Wagner. He contended the advertising rules should be viewed in the larger context and account for law-firm marketing, not just advertising.
“We will have completed by the May 2011 meeting a complete review as the Supreme Court has directed of our advertising rules,” Schwait said.”
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